Better Placed HR

Identity and branding work for a newly-established recruitment consultancy

Better Placed HR was a newly-formed branch of the larger Better Placed company, consisting of veteran recruiters specialising in recruiting for HR roles. They asked us to come up with a distinct sub-brand for them based on one of the main pillars of their business; that their value as a recruiter was in their sincerity, old-fashioned experience, knowledge of the sector and wealth of personal relationships. We made them an identity that played on these traits, championing them over the reliance on social media and online presence that characterised many of their competitors.