Motive Legal
Logo and identity design for 'Motive Legal', a newly-formed legal consultancy.
Motive required a clear and concise identity with both authority and character. Through a careful choice of typeface for the logo, a powerful palette of greys and blue-greys, and some carefully considered type styles allied with black-and-white photos and hand-drawn illustrations, I managed to deliver a distinct and easily recognisable brand that filled their brief perfectly. The brand was further developed in the form of their regular magazine, 'Monograph'.
