Hard-Fi - Stars of CCTV

Album and single campaigns for 'Stars of CCTV', the debut album from Staines punk group Hard-Fi.

Atlantic Records wanted something simple and full of impact for the first album from their new signing Hard-Fi, and the CCTV camera on the cover quickly became just that. I was tasked with extending this image into a workable campaign, and rolled out an extensive and eventually iconic set of outdoor executions, along with press ads, merchandise and a raft of other materials. After this award-winning campaign, I also produced the designs for the follow up 2-disc live album, 'In Operation'.