Detroit: Become Human
Art direction, packaging design, marketing camapign and launch event design for a major PlayStation 4 game release
As well as producing the usual suites of packaging, special editions and marketing campaign activations for this title, I was lucky enough to get to art direct an exclusive and highly ambitious launch event for the game, held in Detroit itself. A fully immersive live-action event set within the world established in the game, it featured a large cast of actors, several venues, and even cast members from Detroit: Become Human itself, all helping to create a truly unique event which transported guests to a dystopian android future.
