Care UK

Recruitment site and campaigns for Care UK, a leading private care organisation

Care UK are a leader in their field of residential care, but needed a stronger recruitment presence and strategy, so asked us to develop a comprehensive recruitment website. The first phase was a successful pitch, centred around the concept of physical cubes that represented the company's specific benefits to its workers (for example 'Time', 'Flexibility', etc), with all of these cubes plugging in to the larger whole that is the Care UK organisation.

We then worked closely with the client to develop and refine the concept into a working recruitment portal, using imagery of real Care UK employees in the process. The client was extremely pleased with the result, and it subsequently won Best Recruitment Site at the CIPD RMA Awards in 2012.