PlayStation®Plus
Art direction, production and brand guardianship of the PlayStation Plus service.
During my time at Sony I oversaw the rebranding and brand guardianship of its PlayStation Plus subscription service, one of the key pillars of the business and a vital part of the PlayStation landscape. Rebranding in 2016 with the new ethos and strapline of 'Power Up Your Play', and then again in 2022 to introduce the current tiered evolution of the service, I was involved with all creative aspects of Plus.
As well as producing brand assets, toolkits and comprehensive brand guidelines, I have also acted as the primary point of approval for all Plus creative throughout the region, working with teams and external agencies, both centrally and as far afield as Australia and New Zealand, to ensure a consistent consumer-facing identity. I've created dozens of brand campaigns and promotions, and have also been responsible for the production of the 'PlayStation Plus Hub' on the PS4 itself, a dynamic app on the console that surfaces key benefits, games and news for Plus members every week.
